Which strategy is NOT typically associated with mature stage businesses?

In the mature stage of a business lifecycle, organizations often focus on maximizing efficiency and maintaining market share rather than aggressively pursuing market expansion through heavy advertising. This stage is characterized by established products with stable demand, meaning that businesses do not typically need to invest heavily in advertising to attract new customers. Instead, they might emphasize cost management, operational efficiency, and potentially new product development to stimulate sales.

Cutting costs, employing professional managers, and outsourcing functions are strategies commonly utilized during this stage to improve profitability and streamline operations. In contrast, heavy advertising suggests a reliance on growth strategies more typical of earlier business stages, such as the growth phase, where attracting new customers and increasing market share are critical for survival and success. Thus, investing heavily in advertising does not align with the focus of mature stage businesses.