Which strategy is crucial in establishing a vision of change in Kotter's model?

Creating an achievable vision to guide the change process is essential in Kotter's model because it provides clarity and a sense of purpose for all stakeholders involved in the change initiative. A well-formed vision helps to energize and motivate employees, aligning their efforts toward common goals. It establishes a clear direction, making it easier for individuals within the organization to understand how their roles contribute to the overall transformation.

A vision that is attainable not only inspires confidence but also fosters a shared understanding among team members and leaders. When people believe in the vision, they are more likely to commit to their roles in support of the change initiative, facilitating a smoother transition and encouraging collective effort to overcome obstacles. This process involves communicating the vision effectively to ensure everyone is on board and working towards the same objectives, which is a fundamental step in Kotter's change model.

A vague direction would leave employees confused about priorities and goals, while an unattainable vision can lead to frustration and disillusionment, undermining engagement. Discussing the vision privately with leadership can limit the buy-in necessary for successful change, as widespread support and understanding are critical for widespread implementation.