Which strategy is crucial for making change stick according to Kotter's model?

The strategy of clearly linking change to success and recognizing achievements is crucial for making change stick according to Kotter's model. This approach emphasizes the importance of communicating the positive outcomes associated with the changes being implemented. By illustrating how the changes align with the organization's goals and contribute to overall success, employees are more likely to understand and accept the new direction.

Recognizing achievements during the change process also fosters motivation and reinforces positive behaviors. When employees see their efforts acknowledged, it encourages them to embrace and sustain the changes. This recognition builds a culture of appreciation, which can lead to increased engagement and commitment among team members, ultimately embedding the changes more deeply within the organization.

In contrast, a lack of communication, insufficient reinforcement, or ignoring employee feedback undermines the implementation of change, making it less likely to be accepted and sustained over time. Hence, the focus on linking change to success and recognizing achievements is a critical component in ensuring that transformation efforts are lasting and effective.