Which of the following is NOT a strategy for mature stage businesses?

In the context of business lifecycle stages, the mature stage typically involves established companies that have already captured significant market share and are experiencing slower growth compared to earlier stages. As a result, their strategies often shift toward maintenance and efficiency rather than aggressive growth tactics.

Aggressive market expansion is generally associated with businesses in the growth or startup stages, where the aim is to increase market presence rapidly and capture new customers. In contrast, mature businesses focus on optimization, maintaining market share, and improving operational efficiency.

Effective strategies for mature businesses often include supply chain management, which enhances product delivery and reduces costs; cost-cutting measures, which help to maintain profitability in a competitive market; and hiring professional management, which can bring new skills and ideas to optimize performance. These strategies align with the need for operational excellence and sustaining profitability rather than pursuing aggressive growth. Thus, the chosen answer correctly identifies a strategy that does not align with the typical objectives of mature stage businesses.