What strategy is employed in Step 1 of Kotter's model?

In Kotter's model for change management, Step 1 focuses on creating a sense of urgency around the need for change. This step involves assessing internal and external environments to identify factors that necessitate change, which is effectively achieved through a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). By conducting a SWOT analysis, leaders can pinpoint critical areas that need attention, illuminating why change is not only necessary but time-sensitive. This foundational understanding sets the stage for building momentum and fostering buy-in from stakeholders who may need to be persuaded of the urgency for change. Hence, employing a SWOT analysis is essential to articulate the rationale for change and motivate the organization to take action.