What should leaders aim for to create quick wins according to Kotter's model?

In Kotter's model, leaders should aim for visible successes as soon as possible to create quick wins. This approach is essential because it helps to build momentum for the overall change initiative. Quick wins serve as tangible examples of progress that can energize the team and stakeholders, reinforcing the belief that the changes being implemented are effective and worthwhile. By celebrating these early successes, leaders can enhance morale, increase commitment to the change process, and demonstrate that the efforts are beneficial.

This strategy also assists in garnering greater support for subsequent phases of change by showcasing the positive impacts and benefits realized from initial efforts. It helps in illustrating the feasibility of the overall transformation and can motivate individuals within the organization to remain engaged in ongoing change initiatives.