What is the purpose of creating a powerful coalition in a change process?

Creating a powerful coalition in a change process is crucial because it establishes a team that is both authoritative and respected within the organization. This coalition typically consists of key stakeholders, including influential leaders and individuals who are credible and trusted by the workforce. Their combined power and commitment to the change initiative can significantly enhance buy-in and encourage broader acceptance among employees.

The coalition acts as a driving force, leading by example and fostering a sense of urgency around the change effort. It provides the necessary support, resources, and motivation to facilitate the transition effectively. By leveraging the strengths, knowledge, and influence of its members, the coalition can navigate challenges and resistance that often accompany change, thereby promoting a smoother implementation and better outcomes for the overall initiative.

In contrast, limiting communication, discouraging feedback, or focusing solely on cost reduction would hinder the change process by stifling engagement, neglecting employee concerns, or ignoring the potential benefits that come with effective collaboration and input from all levels of the organization.