What is the primary focus of Kotter's change model during step 7?

The primary focus of Kotter's change model during step 7 is to create a new culture and anchor changes. This step emphasizes the importance of reinforcing the changes that have been made, ensuring that they become a fundamental part of the organization's culture. By anchoring these changes, organizations can help ensure that the new practices are sustained over the long term, rather than reverting back to old habits or processes.

Establishing a new culture involves integrating the changes into everyday operations, embedding them in the organization's values, and continuing to support and promote them among employees. This can entail recognizing and rewarding behaviors that align with the new changes, thus solidifying their acceptance and encouraging ongoing commitment from team members.

In contrast, introducing changes without any preparation could lead to resistance and confusion, while focusing solely on financial outcomes neglects the cultural and human aspects that are crucial for successful change initiatives. Ignoring employee involvement disregards the essential role that staff play in adopting and embracing change, which can ultimately determine the success or failure of these efforts.