What is the main objective of step 8 in Kotter's change model?

The main objective of step 8 in Kotter's change model is to establish structural change within the organization. This step, which emphasizes the institutionalization of new approaches, seeks to ensure that the changes made during the previous steps are firmly integrated into the organization's culture and practices. This involves aligning organizational structures, policies, and systems to support the new vision and strategies, ensuring that the changes are sustainable and can lead to long-term success.

This step is crucial because if the changes are not embedded into the organization's framework, there is a risk that employees may revert to previous behaviors and practices, undermining the efforts made to implement the change. By establishing these structural adjustments, organizations can better support their new direction and reinforce commitment from leadership and employees, which leads to a more resilient organization overall.