What is the main goal of the strategic plan in change management?

The main goal of the strategic plan in change management is to outline how changes will be executed. This plan serves as a roadmap for implementing changes within an organization, ensuring that all stakeholders understand the process, timeline, and resources needed.

A well-defined strategic plan addresses various aspects of change management, including identifying the objectives of the change, the steps required to achieve those objectives, and the roles and responsibilities of individuals involved in the change effort. It helps align the organization's vision with its strategies and actions, facilitating smoother transitions and minimizing resistance from employees.

While determining market pricing strategies, analyzing competitor activities, and creating a budget are essential components of business operations, they are not the primary focus of a strategic change management plan. The plan's core purpose is to provide a structured approach to implementing change, making option B the correct choice.