What is the first step in Kotter's 8-Step Model for change?

In Kotter's 8-Step Model for change, the first step is to create a sense of urgency. This is a critical stage because it helps to motivate individuals within the organization to recognize the need for change. By establishing a sense of urgency, leaders can engage employees by highlighting the risks of not changing and the opportunities that change can bring.

This step is vital for overcoming complacency, which can often be a barrier to effective change. Employees are more likely to support the change initiative when they understand its importance and the potential for negative consequences if no action is taken. Creating a sense of urgency helps to align everyone’s priorities and lays the foundation for subsequent steps in the model, ensuring that momentum for change is built from the outset. This initial push is essential for garnering the necessary support and commitment throughout the organization for the change to be successful.