What is emphasized in step 4 of Kotter's model regarding empowering action?

In step 4 of Kotter's model, which focuses on empowering action, the emphasis is placed on enabling individuals within an organization to take initiative and make decisions that align with the overall goals of the change effort. This involves removing barriers that may hinder their ability to act effectively. By empowering others to act, leaders foster an environment where team members feel encouraged and supported to contribute to the change process.

This empowerment is crucial because it not only increases individual confidence but also enhances collaboration and innovation within teams. When obstacles are removed, employees can focus on their roles and find creative solutions to challenges, driving the organization closer to its objectives. Thus, this step is pivotal in creating a culture where everyone can engage with and support the change initiative actively.