What is a key element for leading effective change according to Kotter's model?

Attracting leaders who demonstrate enthusiasm and commitment is central to leading effective change according to Kotter's model. This approach helps create a strong foundation for guiding organizations through the change process. Enthusiastic and committed leaders inspire others, fostering a shared vision that motivates employees to embrace the change. Their positive attitude can influence the overall morale of the team, making it more likely for everyone to align with the change initiatives.

Having leaders who are engaged and passionate about the change ensures that they can communicate the vision effectively, address concerns, and rally support from the rest of the team. In Kotter's framework, the importance of leadership is emphasized, as it sets the tone and encourages buy-in from all levels of the organization, acting as a catalyst for successful transformation.