What does force field analysis help a business to evaluate?

Force field analysis is a powerful tool used by businesses to assess the factors that influence a specific change initiative. It evaluates both the driving forces that support the change and the restraining forces that hinder it. By mapping out these forces, a business can better understand the dynamics at play when attempting to implement change.

This analytical approach helps managers identify the strengths that can be leveraged to promote the change and the challenges that need to be addressed to overcome resistance. It encourages a structured way of thinking about change management, allowing organizations to create strategies that enhance the driving forces or diminish the resisting forces. As a result, businesses can make more informed decisions about how to proceed with change initiatives.

The other options do not align with the primary focus of force field analysis. Employee training effectiveness, financial implications, and success metrics of marketing efforts, while important areas, are not the central concern of this analysis tool.