To enhance existing product sales, a company might consider?

To enhance existing product sales, employing marketing campaigns and improved customer service is a highly effective strategy. Marketing campaigns can increase awareness of the product, attract new customers, and remind existing customers of its value, leading to increased sales. These campaigns can include a variety of promotional strategies, such as advertisements, discounts, loyalty programs, or social media outreach, all aimed at engaging the target audience and driving purchase decisions.

Furthermore, improving customer service plays a significant role in retaining existing customers and encouraging repeat business. When customers have positive experiences, they are more likely to become loyal to the brand and make additional purchases. Good customer service can also lead to positive word-of-mouth referrals, which can enhance brand reputation and attract new customers. In this way, both marketing and customer service efforts complement each other and directly contribute to boosting sales figures.

On the other hand, leaving prices unchanged may not be sufficient to spur sales growth, especially in a competitive market where consumers are frequently looking for better value. Producing fewer units could actually hinder sales by limiting availability or failing to meet demand. Decreasing market research might lead to a lack in understanding the market dynamics and consumer preferences, making it challenging to respond effectively to customer needs and market trends. Thus, focusing on marketing campaigns and