Market penetration can be achieved by which of the following methods?

Study for the QCAA Business Test. Use flashcards and multiple choice questions, each with hints and explanations. Prepare effectively for your success!

Market penetration focuses on increasing a company's share of existing markets with its current products or services. This can be achieved through the existing capacity of products to increase sales among current customers and attract new customers without introducing new offerings.

Increasing existing product capacity allows a business to produce more of its current products, meeting higher demand and ensuring that it can serve more customers. This method effectively strengthens a company's position in its current market and is essential for achieving market penetration.

While other methods, such as expanding into global markets or introducing new product lines, can lead to growth, they do not specifically target increasing market share in a current market segment. Buying out competitors could also contribute to gaining market share but involves more strategic complexities and may not solely focus on the company's existing offerings.

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