According to step 3 of Kotter's model, what is essential to share with stakeholders?

In the context of Kotter's 8-Step Change Model, sharing the vision for change with stakeholders is essential in step 3, which is about communicating the vision. A clear and compelling vision acts as a guiding star for the entire change process. It helps stakeholders understand not just the reasons behind the change but also what the desired outcome looks like. When stakeholders grasp the vision, they become more engaged and motivated to participate in the change initiatives. This shared understanding strengthens alignment and helps to navigate through the complexities of change, ensuring that everyone is on the same page and working towards the same goals.

While financial status, confidential strategies, and personal opinions may be of interest in different contexts, they do not communicate the core purpose and goals behind the change initiative as effectively as a well-articulated vision would. The vision serves as a powerful motivational tool that can rally support and foster a culture of collaboration around the change process.